7+ Best WordPress Newsletter Plugins For 2025 [Tried & Tested]

Brian Denim

Published in Plugins July 12, 2023 10 min read

Email newsletters are one of the most effective tools to keep your audience engaged. Whether you’re looking to share updates, promote new products, or are planning to keep your subscribers informed, a WordPress newsletter comes to your aid. Around 80% of small businesses are dependent on email newsletters to retain their audiences. Thus, you must utilize WordPress newsletter plugins to start with this.

Instead of managing newsletters manually, a newsletter plugin for WordPress simplifies your task. These pretty handy tools can automate the whole process. You can easily create, manage, and distribute your newsletters so that your message reaches your audience at the right time. Let us explore the 7 best WordPress newsletter plugins that will revolutionize your email marketing strategy completely.

WordPress Newsletter subscription plugins are tools designed to help you create, manage, distribute, and automate your email marketing procedure. This can be set directly from your WordPress business site. There are multiple features available, like drag-and-drop builders, multiple newsletter templates, and quick integration with email marketing services for detailed analysis.

With these plugins, you can easily create your email list, segment your audience based on their interest, and automate your email campaigns. All just from your WordPress dashboard. Thus, stay connected with your audience as a blogger, small business owner, or large enterprise.

You’re not yet sure about Newsletter Plugins, right? You are not convinced. Well, let us look at the robust list of benefits that WordPress newsletter plugins will provide you.

Automation of Email Distribution:

When you automate your email distribution, you do not have to actively think about it. The task runs in the background while you focus on other business operations and creating premium content. Ensure that your mails are sent at optimal time intervals that include automatic updates of new blog posts, product updates, purchase and delivery mails, or any special offers.

Seamless Integration with WordPress:

The plugins are made for WordPress, thus they integrate seamlessly with your site without disturbing any of your themes or site working. Manage everything from a single location without needing to import or export any data or jump from one tab to another. It reduces the need for external tools and simplifies your workflow.

Customization and Personalization:

Did you know you get multiple customizable newsletter templates with these WordPress Newsletter Plugins? It becomes so easy to create an eye-catching design for a newsletter that aligns perfectly with your brand and goals. Features like audience segmentation and personalization options help you tailor messages based on user behavior and preferences. Thus, increasing your click-through rate.

Advanced Analytics and Reporting:

Most of the newsletter Plugins come with built-in analytics and reporting tools that help you understand if the emails were opened, specific links clicked, total visitors, and conversions. It helps you to understand the effectiveness of your campaigns and make informed decisions for future marketing strategies. Measure the performance and tweak your further campaigns, and avoid manual tracking and building of campaigns.

Cost-Effective Solution:

Developing an email marketing service or hiring a full-fledged team for an email marketing service can be very costly. Instead, using WordPress newsletter plugins can be a more affordable option for small to medium-sized businesses with comparatively smaller audience sizes. You can find many plugins that offer free versions with all essential features. Further, you can opt for their premium versions to gain additional functionality.

Not every website manager is highly tech-savvy. Thus, these user-friendly and easy-to-use plugins help non-coders create a perfect website. The drag-and-drop editors and intuitive interfaces come in handy to understand how a process would work. It becomes very easy to create professional-looking newsletters without knowing a single line of code.

1. Omnisend (Freemium Model)

Create automated emails and SMS campaigns with Omnisend. Give your customers an on brand personalized experience with multiple customized templates and hook them where they are.

Features:

Use drag and drop email builders to create shoppable emails
Activate cart recovery and welcome mails to engage the audience even in your off-time.
Understand customer lifecycle stages, their on-site behavior, and engagement with your communication.
Create pop-ups, landing pages, wheel of fortune, teasers, and build your email list effectively.
Show the best of your ratings and use the tracking tool to make changes in your mail campaigns

Pricing:

Free version can be used for up to 250 contacts, 500 emails, and 500 push notifications a month.

Standard Plan $16/month

Pro Plan $59/month

2. OptinMonster

With prominent features like pop-up builder, floating bars, gamified wheels, countdown timers, exit intent detection, and 700+ customizable templates, OptinMonster is a superb newsletter plugin. This will help you generate leads, increase conversion rates, and maximize your sales.

Features:

Create page specific campaigns based on each user’s interaction with your site.
Use smart targeting and online retargeting to capture returning visitors and guide them through every step of the process.
Use A/B testing to improve your conversions.
Use the OptinMonster dashboard to share with your coworkers, team-members, or third party consultants.
Personalize your email efforts with Advanced visitor targeting and smart behavior automation.

Pricing: OptinMonster offers four different pricing plans; each allows annual billing:

Basic Plan – $8/month
Plus Plan – $20/month
Pro Plan – $29/month
Growth Plan – $49/month

3. MailPoet (Freemium)

With seamless integration on the WordPress dashboard, MailPoet has pre-made email newsletter templates that can align with your brand. MailPoet sends multiple emails every month to user’s inboxes and not spam boxes.

Features:

Communicate effectively with your audience using Newsletter, latest post notifications, welcome emails, all using multiple templates.
Automatically removes unengaged subscribers and helps segment your list smartly.
Automation with WooCommerce store to send abandoned cart emails, first purchase, and tailor further communication with related product categories.
MailPoet is GDPR compliant so that your sign up forms don’t let you get into heavy fines.
Integration with Google Analytics for detailed insights into your mail campaigns.

Pricing: MailPoet is a freemium WordPress plugin offering three premium plans:

Basic Plan: $10/month – billed monthly for 500 subscribers
Pro Plan: $13/month – billed annually for 500 subscribers
Agency Plan: $33/month – billed monthly for 500 subscribers/website

4. Icegram Express (Freemium)

Icegram Express is another WordPress newsletter subscription plugin that helps you capture quality leads and nurtures existing ones. From triggered action automation and newsletter broadcasts to robust segmentation rules, you can get everything under a single roof at a much lower cost than kindred WordPress plugins for the email newsletter and marketing functionality.

Features:

Opt-in forms and lead magnet generation for creating an email list.
Use your preferred SMTP and own all your data, with a focus on Privacy.
Delivery to inbox, protection from spam-bots, and list clean up feature to keep your list safe and clean.
Get detailed campaign reports with tracking and analytics.
Create newsletter broadcasts, welcome emails, drip sequences, and trigger action campaigns.
It seamlessly integrates with WooCommerce for your business needs.

Pricing: Icegram Express is also a freemium plugin that offers a free plan along with two premium plans as under:

Pro Plan – $129 yearly
Max Plan – $229 yearly

From creating a mailing list to designing a comprehensive newsletter and tracking, the Newsletter plugin fulfills every email marketing requisite. You can easily set up your newsletter campaigns using its powerful drag-and-drop interface.

Features:

Use the visual composer to build multiple content blocks and automate newsletters daily, weekly, monthly as per your needs.
Create segmented lists and send mails to specific target groups.
Use the multi language feature to personalize messaging for each customer.
Get detailed reports of total audience reached, opens, clicks, and errors along with detailed graphs and retargeting.
Robust spam protection, GDPR compliance, geolocation tracking, and single/double opt-in feature.
Multiple form-builder integration along with WooCommerce support as well.

Pricing: Apart from the free version download, there are two premium plans available

Blogger Plan: $79/year (for 3 websites)
Agency Plan: $269/year (for unlimited websites)

Mailchimp-Best-Newsletter-Plugin-for-WordPress

If you’re already using Mailchimp for email marketing, then it is perfect as one of the best WordPress Newsletter plugins as well. You can grow your email list, use generative AI, have advanced segmentation, and get reports to modify your strategy further.

Key Features:

Build responsive sign-up forms with a form builder.
Integrates with major plugins like WooCommerce, Contact Form 7, WPForms, and more.
Auto-sync subscribers to your Mailchimp lists and segments.
Supports multiple forms and multilingual sites.
GDPR-friendly with customizable consent checkboxes.

Pricing: Based on your contacts and the number of emails you need to send each month, the pricing varies.

For 500 contacts and sending up to 6000 emails each month, $20/month.
For 1500 contacts and to send 18000 emails each month, $45/month.

Further, based on your increasing contacts, you can opt for the higher plans.

Brevo-Sendinblue-A-Complete-Newsletter-Solution-for-WordPress

Brevo is much more than other WordPress newsletter plugins. It is perfect for someone who wants a complete CRM plus email marketing solution in one tool. Using Brevo, you can manage subscribers, send campaigns, and also track performance. That too, without leaving your site at all.

Key Features:

Email and SMS marketing from a single platform
Real-time open, click, and deliverability tracking
Drag-and-drop email editor with automation workflows
Contact segmentation and lead scoring
Transactional emails like password resets, order confirmations, etc.

Prizing:

Use the Free Plan forever to send 300 emails/day. It also includes SMS and WhatsApp campaigns.
The Starter Plan is available at $8.08/month. It provides 5000 emails/month with no daily sending limit.
The Business Plan is available at $16.17/month, which provides predictive sending, A/B testing, detailed statistics, and more.

You can get custom pricing based on your unique needs as well.

Here is a brief list of features to consider when finalizing your automatic email distribution software.

Feature	Why It Matters
✅ Drag-and-drop Builder	Build emails easily, no coding required
✅ Automation & Scheduling	Save time and engage at the right moment
✅ Mobile Responsiveness	Ensure emails look great on all devices
✅ Detailed Analytics	Optimize future campaigns
✅ GDPR Compliance	Stay legally safe with user consent tools
✅ WooCommerce Integration	Ideal for eCommerce sites

Newsletters have become an essential part of digital marketing strategy in today’s world. The audience waits for Newsletters that have high value with rich content and knowledge. Thus, be a business that values customers’ time and provides them with quick and timely updates. Be concise in your communication and avoid overwhelming their inboxes with emails; they would surely unsubscribe without even opening your mail. Strike a balance between too much and too little to build a positive impression for your customers.

FAQs

To use a free plugin for WordPress newsletters, opt for MailPoet, Icegram Express, & Brevo. They’re feature-rich and provide an extensive solution for your business.

Yes! It is necessary for a WordPress plugin for newsletters to be GDPR complaint. Herein, you deal with your audience’s data, that is, their mail IDs and contacts; thus, GDPR compliance is necessary.

3. Can I send newsletters from WordPress without using a third-party email marketing service?

Yes, multiple plugins for Newsletters like MailPoet, Icegram Express, and The Newsletter Plugin allow you to send emails directly from your WordPress dashboard. You won’t need any third-party tools for sending emails.

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Brian Denim

Meet Brian, a WordPress expert with a decade of experience in web development and a passion for technical writing, watching movies, and camping.

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