Email Marketing Automation for Membership Sites with ARMember

Everyone wants more customers and more upsells. And the right email campaign is built to help you get just that.

ARMember, the top membership plugin, offers WordPress sites the biggest choice of integrations with third-party email marketing services that drive magic. The majority of those 15+ integrations can be connected at no cost!

They will help you auto-send various types of communications with your members, including:

• Community updates and features announcements.
• Upsell/cross-sell campaign emails.
• Trial-to-paid conversion emails.
• Paid newsletters.
• Content recommendations.
• Segmented campaigns.

Most of these above are impossible to automate – the right way – without highly professional email marketing automation services.

Moreover, today’s email services are powerful machines that go far beyond emails and often include SMS, messengers, video meetings, calendar notifications, and more to build better relationships with your customers. The goal is to drive hyper personalized automation through multi-marketing channels.

So, what can you automate? And how ARMember in particular can help you? Let’s take a look! 

Why Use Email Marketing Automation Services?

ARMember can handle basic lifecycle and account member emails. If your goal is to drive sales, however, it makes sense to use services that make emails their job.

They help you better engage and retain customers with the emails that hit their inboxes just in time.

For membership and subscription sites, you can create more professional and conversion-oriented emails for tasks like:

• Design powerful emails in user-friendly dashboards.
• Announce new offerings.
• Send reminders via SMS.
• Educate members on how they can get more value from your content.
• Offer exclusive discounts and early access.
• Use surveys and polls to get insights.
• Automate webinars and link triggers.
• Upgrade to multi-channel and also send SMS or WhatsApp messages to members.
• Create landing pages for special events.

All these enable you to create very custom messages based on membership level, activity, or interest; encourage trial users to upgrade, and announce new tools, courses, or perks to upsell or engage with the current members.

What Services Can You Connect to ARMember & How to Do That

How does it all work for you if you run a WordPress membership site with ARMember?

Before we create a brief guide, let’s first introduce you to the available integrations – and probably you’re already using any of those.

Is it hard/time-consuming to connect those add-ons to a membership site? Not at all. In broad strokes, the process is very smooth and user-friendly, requiring getting the access key on the side of your email marketing service.

How to connect email marketing add-ons

Let’s sum the process in a brief guide:

1. Create an account with your preferred email marketing service (if you haven’t already).
2. Install the ARMember add-on for that chosen email marketing service.
3. Get your API key or token from the email service (see the add-on docs for details).
4. Enter the key in ARMember add-on settings to connect your site.
5. When users register through ARMember forms, they’re added to your email lists automatically.
6. Design and send campaigns from your email service to engage and follow up with members.

Example with Brevo

The step #6 described above includes many more options you can do through the email marketing platform of your choice.

Let’s simplify your understanding with Brevo + ARMember for email marketing automation.

To use Brevo with ARMember, you need to generate API Key in the Brevo account – this will help you smoothly get connected to ARMember through the add-on settings.

Once you integrate Brevo for free, you get a wonderful library of tools you can employ. You can access all of them on the Brevo’s side. For instance:

Audience segmentation into lists

The most basic but most important thing of email marketing automation. Group members into targeted lists (e.g., free vs. paid, level X vs level Y) and make sure every member of your WP site receives the right offer or bonus.

AI-powered content creation

Many email marketing services, such as Brevo, already use AI. For your email marketing automation, you can generate subject lines, email copy, or campaign ideas directly in the email builder, which is faster and easier to get everything done in one workflow.

Send time optimization

Real email personalization is when you can automate emails for every member. Many email marketing automation tools allow you to deliver emails at the time each subscriber is most likely to open. The more engagement, the better conversion.

A/B testing

Right inside the email software, you can test different subject lines, designs, or offers to see what works best before rolling it out to your whole audience.

Integration with other WordPress plugins

Many email marketing services provide ready-to-use plugins for integrations with ecommerce platforms like Shopify and WooCommerce so that you can kill two birds with one stone.

How to Send Email Marketing Campaigns

Next, it’s time to test your campaign! How to start it?

1. Firstly, Know what you want to achieve, your goals.
2. And also know your audience for this goal.
3. Next, choose your preferred email marketing automation addon for ARMember.
4. Now in your email account, write engaging content and design on brand visuals.
5. Collect member addresses 
6. Plan and schedule your campaign timeline.
7. Send and track.
8. Use results to improve future campaigns.

Then, what types of email campaigns can you send with your chosen email platform on the ARMember-powered site? We can think of a few great ways to bring more engagement and revenue:

• Promotional limited-time offers: or member-only discounts to drive quick sign-ups or upgrades.
• Post-purchase emails: to complement content and boost lifetime value.
• Re-engagement campaigns: send the “we miss you” messages and special offers to inactive members.
• Newsletter campaigns: send tips, stories, and updates without overselling.
• Seasonal campaigns: take the most out of high-demand periods like holidays with special offers.
• Content recommendations: personalize emails based on member activity. Price drop alerts: alert members when a popular resource, course, or product becomes available at a smaller cost.

Concluding: Integrate Email Marketing Automation with ARMember

One of ARMember’s biggest strengths is how easily it connects your membership site with leading email marketing services, including trusted names like Omnisend, Brevo, and Mailchimp.

And that allows you to.. Automate tons of routines for your business site!

To get started, you’ll first need an active account with your chosen provider and install the matching ARMember integration add-on (we offer 16+ integrations, so you won’t lack anything!). Inside, once you connect your membership plugin + email marketing automation service, whenever someone registers through your ARMember forms, their details are automatically added to your email lists.

This helps you design and send professional campaigns, including welcome emails, newsletters, member discounts, promotions, invitations, and all sorts of emails to boost conversion and engagement. And that’s the bottom line you are looking for, right?

Related articles:

• Payment Gateway Comparison for Membership Sites
• How to Build a Subscription Website on WordPress?
• How to Build a Private Community or Forum with ARMember?

FAQs

What is email marketing automation?

Email marketing automation is just a simple process of sending emails to your members or subscribers automatically. With email marketing automation, you can send personalized emails  such as welcome messages, subscription reminders, promotions and more with ease.

How do I automate my emails in WordPress?

You can easily automate your emails in WordPress with the help of ARMember’s email marketing integrations. All you have to do is get your ARMember addon for your favorite email service and connect it using an API key. Now new users who register through your ARMember forms are automatically added to your email lists with zero hassle. 

Is Mailchimp an email automation tool?

Yes, of course! MailChimp is one of the most popular email automation tools. Best of all, it smoothly integrates with ARMember and offers automation features to automate your workflow.

What is the difference between email marketing and marketing automation?

Email marketing means sending personalized emails to your subscribers or members which can be either manually or scheduled on specific times. With marketing automation, you can send those personalized emails automatically. It mostly gets sent on user’s action, some triggers or membership level.

What are the benefits of automating emails?

Here are the benefits of automating your emails: 

• Send personalized messages on time 
• Keeps your members engaged 
• Easy to upsell and cross sell membership perks 
• No more manual efforts
• Easy to send newsletters, content recommendations and reminders on time

What is an example of a triggered automation in email marketing?

A common example of trigger automation in email marketing is sending a trial-to-paid conversion email automatically when a trial member’s subscription is about to expire. Moreover, it can also send welcome emails when a new member signs up, reminders for upcoming webinars and content recommendation notifications based on membership plans too.

Which tools are commonly used for email automation?

Here are some commonly used tools for email automation: 

• Active Campaign
• Campaign Monitor
• MailChimp
• AWeber
• GetResponse
• Constant Contact
• MailerLite
• Mailster
• Brevo
• Omnisend

Best of all, these all email marketing automation tools integrated smoothly with ARMember.