Start Online Dance Classes for Your Dance Studio in 2025

Are you planning to scale up your dance skills and launch online dance classes? Then, it’s the perfect time. And don’t worry, it is very easy to launch dance studios online. This is the ultimate guide that will help you through each stage of launching a virtual dance school.

But why did I say it’s the best time to launch and manage online classes for beginners? Well, the field of creating online dance studios is showing a CAGR of 20% and is expected to reach the mark of 5.33 billion US dollars by the year 2030. So, if you follow the step-by-step guide to starting an online dance school, you will enter an economy of huge earning potential. So, let’s get going.

Stage-1 Planning to Start an Online Dance Class

Before jumping into any pool, let me take you through a planning and brainstorming stage. Pick out your diary and pen, coz you need to jot down your thoughts and ideas for online dance classes.

1. Your Expertise in Dance Style

What dance style have you mastered and can teach confidently? You can focus on a single dance style, like an online ballet class, and break it down to various techniques and levels, like the online ballet academy. You can teach multiple dance styles like hip-hop, street style, and robotics for your dance studios.

Your virtual dance school niche depends on what you have the most knowledge about, what you can teach, and what you enjoy teaching. Jumping into the world of online dance classes without proper knowledge and techniques can make success challenging to achieve. Thus, sit and think of what you love the most to perform and to teach. What is it that you truly believe in?

2. The Audience You Would Cater To

Now comes the audience of your best online dance classes. This, too, depends on your vision. Who do you want to pass on your skills to, and what do you want to achieve by training others? 

• Do you wish to pass down your art to the next generation by teaching kids?
• Do you want to help homemakers have some time for themselves with dance?
• Do you want to cater to professionals by giving quick sessions that help them relax and enjoy? 
• Do you want to involve the physical fitness aspect with the joy of dancing and launch online dance fitness classes? 
• Is it online dance classes for beginners or virtual adult dance classes? For instance, you can have a beginner ballet for adults class! 

You can do any of these or all of them, gradually. Based on your target audience and vision, your plans will look different. Thus, have a clear sight of your goal. People want to learn how to dance at home, and your virtual dance lessons might be perfect for them!

3. Define Various Batches and Offering

Now, once you are set with your audience, it’s time to define various batches of online dance classes and what you would offer in each. You need to manage online classes and thus, make sure that they suit your schedule as well. Various batches can be like,

• Beginner > Intermediate > Advanced (Based on audience’s skills)
• Kids > Teens > Adults (Based on Age) 
• Dance for Fitness > Dance for Relaxation > Dance Workouts Online (Based on what you offer)
• Ballet > Hip-hop > Street Style > Bachata > Online Bollywood Dance Classes(Based on the styles you cater to)

Like this, you can create multiple online dance lessons. You must define the criteria for the audience to join a specific batch and what they should expect out of it.

4. Mode of Class: Video or Live

Here’s the biggest question. Choosing between pre-recorded classes v/s live streaming sessions. If you’re also conducting offline classes, finding time for online lessons can be a challenge. However, you can dedicate specific days for each. Further, for pre-recorded sessions as well, you will have to plan well in advance and schedule your content accordingly.

None of it is tough with the right tools, you just need to decide the mode comfortable to you.

5. Pricing Strategy

You love dancing and teaching, but in the end, you need to pay your bills as well. Thus, setting a pricing strategy that aligns with the time and efforts you invest is crucial. This depends on the number of classes you offer, the mode of teaching, and the level of students you are dealing with.

Compare your offer and pricing with industry standards and see to it that it’s neither too high nor too low. Do not forget to consider the cost that will go into setting up a virtual dance school

Various Models for Online Dance Studios

Before moving towards the execution stage, let us have a brief look at various modes of taking online dance lessons. 

1. Membership Model: You can set up online dance classes membership and provide monthly, three-month, half-yearly, or yearly membership access to your dance content. This can include various tutorials, live classes, blogs, special access events, and so on. Creating a membership website is a great way to promote and teach dance online. 
2. Online Course Module: Hop on any of the LMS platforms like Teachable or Online Course Add-on by ARMember to sell dance lessons as online courses. Platforms like Udemy and Coursera are famous for hosting dance courses, however, you can do that on your independent membership site as well. 
3. Pay Per Post Module: If you plan to sell choreographies on various songs, this model will suit you best. One video for one choreography can be sold as pay-per-post or as an individual digital product. It is very easy to set up on your website with a membership plugin like ARMember. 
4. Scheduling and Booking a Class: To take live dance sessions, using a scheduling and booking software like BookingPress can ease up your task. You can provide various slots as per your availability and allow students to book a slot with you. It can be individual booking or group booking as well to your virtual dance classes. 

Stage-2 The Execution of Virtual Dance School

Now that you are aware of various types of websites and selling models, it’s time to pirouette and get into the execution stage. 

1. Domain, Hosting, Website Builder

Just as you will have a name and location for your offline studio, you need to have a domain name and hosting space for your online dance classes. Platforms like GoDaddy, Hostinger, HostGator, and Bluehost will help you with various pricing plans for the same.

Further, you need to choose the best platform for the online dance school. That is the platform over which your dance studios will be hosted. You can choose website builders like Wix, Webflow, or Squarespace. For the best results and independence of website designing, opt for WordPress. It is one of the most loved and efficient CMS platforms out there. Thus, you can leverage WordPress for a dance school online.

2. Themes and Templates

You will get a lot of Website themes and templates for dance school. You do not need any coding skills, you just have to hop on the Website Builder platform, choose a template, and easily modify it as per your choice.

3. Plugins and Tools

Based on the model you choose, you will need some Plugins and tools so that you can seamlessly take live classes or upload videos and enable payment gateways.

For setting up a membership site with multiple tiers, you would need a WordPress Membership Plugin like ARMember.

For online course module, tools like Kajabi, Thinkific, Skill Share would aid you. ARMember’s online courses Add-on will also help you power up your membership site with online courses. 

Multiple Plugins provide Digital downloads and a pay-per-post feature. For the booking website, we swear by BookingPress.

On top of that, there are certain important WordPress Plugins for security, backup, SEO, image optimization, and so on that you should consider.

4. Payment Gateway Integration

Most powerful Plugins come with seamless payment gateway integration. You just need to get the API keys or Secret Key of the payment platform you plan to use, and it will be done. You can provide multiple payment gateways so that the audience can choose a feasible method.

5. Designing, Setting-up, and Powering up Your Online Dance Classes

Once you choose the tools, plugins, and themes, it’s time to get them to work. Set up a live demo class or upload a video on your online dance studio. Check and test the front-end tabs and features. Check whether the payment gateway syncs well or not. Take the help of your friends or a technical team to give the final touches to your site before going live. 

Stage-3 The Go Stage to Take Virtual Dance Classes

What to do after your site is live? How to Market your online dance lessons? How to bring in more members? Well, just consider a few of these steps.

• Use varied marketing techniques like email, social media, affiliate, and so on to boost your dance school.
• Get all the required equipment, like a video camera, a microphone, laptop for taking seamless online sessions. 
• Provide new content on a regular basis to retain members. They must feel the quality and value of your sessions and gain learning. 
• Offer a free online dance class trial for one session or a week to aware your audience of the quality of your work. 
• Provide some premium content or special classes to loyal members and students. 
• Diversify your offer by collaborating with other instructors having specialize in some other dance form 
• Scale up by enabling e-commerce features to sell studio merchandise and other products that help with dancing, like costumes. 

Wrapping Up the Guide to Offer Online Dance Courses

This article will be your guiding light to start your dream virtual dance school. It is a basic checklist of three stages: Planning, Execution, and Sustaining the classes. Do you have more questions? Or are you stuck in any of the stages and need suggestions for dance studios? Feel free to hit me up in the comments and I shall get back to you super duper soon, coz your dreams can’t wait, and I understand that.

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