Looking for some winning membership marketing plans to boost your subscription business? Your search ends here!
The stats show subscription businesses grow 5X faster than any traditional businesses models. No matter whether your membership business is just getting started or already launched, you must opt for a solid membership marketing strategy to win the game.
In this blog, our team of experts will share the best membership marketing plans to boost your subscription business. So stick with us till the end to find your best marketing strategy. Now without further ado, let’s jump right in!
Why Membership Marketing Plans Matter
Before getting rolling, let’s take a glance sideways to see why membership marketing plan is important.
The membership marketing is a strategy to attract new visitors, promote subscriptions and engage members. Thus, it’s all about attracting, retaining, and engaging members to grow your stream of recurring revenue.
In simple words, it is a strategy to turn one time customer into a life long and loyal member.
On the other hand, membership marketing plans are important as it’s basically your membership business strategy for attracting new members. Plus, it includes keeping your current members engaged as well for future upsell and cross sell.
When planning a membership marketing strategy, always in long run plans. Afterall, long term engagement is the key to success in membership business.
Here are some reasons why membership marketing plans matters:
- Predictable stream of recurring revenue
- Builds a loyal fan base of members
- Turns members into marketers to fetch more new members
- Makes current members happy
- Provides valuable insights on members and customers
- Offers different levels of value
So now that we know why having a solid membership marketing plan matters. It’s time to dive into the best marketing strategies to skyrocket your membership business.
7 Membership Marketing Plans to Boost Subscription Businesses
Free Trial for New Members
A free trial membership is like a free entry ticket to experience your membership perks for a specific period of time. It’s absolutely free for visitors so they can get a chance to see and test your membership perks before buying it.
You can say it’s like a “Free Test Drive” to experience the full benefits, features and functionalities of your membership before making any commitment.
By offering free trialsto new members, you can:
- Attracts a wide range of new customers
- Boosts your conversions
- Builds trust and brand loyalty with ease
- Easy to gather user feedback for improvements
Let’s say you own an online fitness program. Herein, you offer multiple workout plans for different individuals. Now if a person wants to buy your subscription, yet not unsure whether it’s actually effective or not? Or whether this subscription is worth the money?
To clear all these hesitations and doubts, offering freemium membership is the best membership marketing plan. If customers find themselves enjoying your membership site, they’ll most likely pay for a subscription.
And even if they don’t, you still get qualified leads who are willing to make a commitment.
Tiered Membership Levels
Having tiered membership plans always attracts our budget conscious shoppers. It is an effective strategy for membership marketing, creating upsell opportunities. Plus, it allows members to choose the plan that fits their needs and budget the best.
Think tiered membership levels as different cups of ice cream: small, medium, large. Some only want a small cup while others want everything. So to make everyone happy, you can also create different levels of membership plans.
The plan is simple. Offer different membership plans with different access rights and price.
Worth mentioning, you can easily create and offer unlimited membership levels with ARMember. It is one of the best membership management tools which sets up multiple revenue cycles with ease.
You can either set up lifetime or limited time access memberships too as well as pay per post. Best of all, it offers full billing flexibility with options such as buy now pay later, automated billing, and subscription payments with monthly, yearly, etc.
Create Member-Only Content or Benefits
Once you have created tiered membership plans, you sure have to add perks accordingly too. The best way to keep your existing membership engaged is to create members-only benefits.
People like to feel special. If you offer members-only content and benefits like access to premium videos, tips and tools, it makes them feel important. And making them feel valuable, important and heard is the exact thing you have to do.
It also encourages new members to join your membership and stay for a long term as they get exclusive perks and personalized content they can’t find anywhere else.
Having members-only content makes others curious and gives them a reason to join.
You can offer exclusives like:
- eBooks
- Guides
- Videos
- Live Q&A sessions
- Workshops
- Host webinars
- Ad free experience or early access
Personalized Email Campaigns
Hosting personalized email campaigns is the best membership marketing plan till now.
Many membership trends, social media platforms and digital marketing strategies have come and gone, yet email marketing still stands as the best.
Personalized emails are targeted messages which are designed to appear in a more friendly way, rather than promotion or spam mails. Personalizing your email messages by adding their names, past purchases or location makes customers feel more connected.
Plus, you don’t have to send each email one by one. You can use popular email marketing automation tools. Further, if you are using ARMember, you don’t have to worry at all.
ARMember sends exclusive customizable email notifications automatically to your members. Best of all, it integrates with popular email marketing tools such as MailChimp, GetResponse, Brevo, and more.
In contrast, sending personalized email notifications is more than just a plan. You have to think strategically as well.
For example, let’s say you own a premium blog membership site. Now if a member loves cooking, send them a recipe. If they love fitness blogs, send them fitness tips.
That’s why always divide your members and leads based on behavior, interests and subscription levels. Moreover, you have to be consistent in sending personalized updates, offers and content for each segment.
Collaborate with Influencers
To enhance your brand visibility, collaborating with influencers is the best marketing plan.
Nowadays, influencer marketing is reaching its peak. We can say social media influencers are no less than celebrities today. And we ourselves have also been following many popular YouTubers and Instagram stars like Taylor craze, MrBeast,
PewDiePie and more.
Now imagine someone promoting your membership site on your behalf. That’s gonna be crazy marketing for your membership site, yet wait. You might be wondering about something else. It’s a budget, right?
For a growing membership business, a large budget may not always be available. Yet no worries! There are many other pocket friendly and niche-specific influencers as well. Remember only by collaborating with the right influencers you can bring organic, trusted following and members.
Build an Engaging Referral Program
If you already have loyal members, why not turn them into marketers? A referral program is the perfect membership marketing plan that offers double sided rewards.
Building referral programs for membership sites is a win-win situation for both: you and your members. In other words, it’s like “tell a friend, get a reward”.
Your existing happy members tell their friends circle and family members about your membership. The best part? Everyone gets something special for joining.
Afterall, people trust recommendations and word-of-mouth more from their own friends, rather than a stranger or paid ads. Even statistics shows 92% of customers trust personal recommendations from friends and family over some strange sales guy or paid ads.
It’s simple. All you have to do is create a referral program using the best WordPress affiliate plugins. Now give your members referral links which are easy to share. Once all set, offer exclusive discounts, free months of membership or new perks for every successful referral.
If a new customer joins your membership via referral link, both new customer and existing members get perks you specified. And you get a new long-term member.
The best part of this membership marketing plan is that referred customers show 16-50% more life time value compared to other members joined by different means.
Use Multiple Marketing Channels
Different people use different social media platforms. So the best way to engage with your potential customers and target audience is using multiple marketing channels.
There are multiple marketing channels on social media such as:
- YouTube
- TikTok
- X (Twitter) and more.
Using multiple marketing channels for membership sites is like putting posters in multiple spots around the city so more and more people can see it. And the more they see it, the more curiosity sparks.
Still, the most important factor is making your messages and content engaging, eye-catching, and unique, because even the best promotion won’t work if the content doesn’t stand out.
Thus, always make sure your social media content is eye catchy, unique and trendy to steal the spotlight.
Which Membership Marketing Strategy Will Work Best in 2025?
In a nutshell, a solid membership marketing plan is important for attracting new visitors, promoting subscriptions and keeping existing members engaged.
All the membership and subscription marketing strategies we have explored are proven for skyrocketing your subscription business. Your subscription business can benefit from all membership marketing plans.
All you have to do is take action and implement all these membership marketing strategies to boost subscriptions. No matter which marketing strategy you decide to tag along. Remember there’s no such thing as overnight success.
You must think strategically. Always focus on personalization, members engagement and building a strong online community.
So there’s no meaning in waiting any longer! Pick the one that interests you the most and give a boost to your membership business.
FAQs About Membership Marketing
What is membership marketing?
The membership marketing is a strategy to attract new visitors, promote subscriptions and engage members. In simple words, it is a strategy to turn one time customer into a life long and loyal member.
What is a membership plan?
A membership plan gives you monthly or yearly access to specific perks and content in exchange for a recurring subscription fee. The membership plans often range from basic, standard to premium tiers, each having different pricing and access rights.
How to make a membership plan?
You can make membership plans by installing and activating the ARMember plugin on your WordPress dashboard. Once activated, you can easily create unlimited membership plans with different prices and access rights with zero coding.
How to create a successful membership program?
To create a successful membership program, you need a perfect membership marketing plan.
- First you have to understand your target audience and goals.
- Next, you can decide what content you can offer, your membership modal and its pricing.
- Now you need a powerful WordPress membership plugin like ARMember to turn your WordPress site into a membership site.
- That’s it! Now follow all the best marketing strategies and create a successful membership program.
How do I attract people to join my membership?
You can offer free trials, personalized members-only content and special discount offers to attract people to join your membership.
What is influencer marketing?
Influencer marketing is a social media marketing strategy where businesses collaborate with social media influencers to prompt their products or services. Also, it is one of the best marketing plans to boost your brand’s visibility.
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