Grow your Membership Business with Influencer MarketingAugust 7, 2020
Are you looking to grow your online membership business? Then it can take a lot of work to put on from the marketing team.
It can be even more challenging if you have just started with the newer membership business.
So, what should you do to raise the bars and take your membership site to the next level?
Influencer marketing is one such thing that you can benefit from and get the most exposure for your membership business!
So, let’s check out how influencer marketing can help you to grow your membership business!
Here we go!
What influencer does?
An influencer is essentially a person who has a global presence, the one who can improve the brand awareness, increase sales and conversions, and creates the content that can influence and drive your target audience from across the vast channels like (social media, blogs, print and Digital Ads, TV commercials, etc.).
In a broader sense, an influencer is not just about getting followers and making money out of that. Instead, an influencer works consist of building a brand with every single organic follows they make to represent a brand.
Where to find the right Kind of Influencer?
Finding out the right kind of influencers can be a bit clumsy process as you need to look out for the one that can boost your brand awareness and reach at the same time.
For these, you can search straight dive into the Google Search by searching the related terms and keywords of your industry niche. Just go through some of the relevant topics and search for the web-pages for influencers.
Another way to find the influencers is to search on the various social media platforms with some specific hashtags, phrases, and specific posts where influencers may have posted comments and tagged relevant audiences.
You can also look out for the influencers by reading your industry-specific blogs where they feature plenty of influencers.
What Qualities does an ambient influencer have?
Influencers don’t try to get followers and likes. They try to engage the audience and identify what they think can mostly interest the audience.
Besides, a well-known influencer tends to have some great qualities such as:
- Having consistency in their work and always been proactive in creating brand awareness to attract more audiences.
- The influencer creates a great trust among the audiences where followers and audience always stay stick to the brand they are promoting.
- They always work towards the end goal to create and build great values to you and your brand.
Better yet, there are various types of influencers that you can opt for your business growth. Here’s the list for the type of influencers:
Types of Influencers
Blog Influencers is an absolute thing you can do to grow your membership business as blog influencers have a plethora of ongoing subscribers and followers.
For that, a decent way to approach them is to write a guest blog post on their blogging platform where you can get a fair chance to influence most of the relevant visitors of your industry niche.
Smart Blogger can be a perfect example of a blog influencer. Have a look at the image below!
Micro influencers create niche content to attract a relevant audience. So what they do is, they publish the content on the social media, blogs, websites, and forum community sites. They trigger the targeted audience within your niche.
With that being said, your membership website can get the relevant type of audience and in turn, helps you out to grow your membership business with the right kind of people to navigate on to your membership site.
How they influence – They can write a review of your product/services, can share a pic of your product on their Instagram, or even write a post. This way they try to engage the audience and gives them reliable answers to their questions.
Here, the example of micro-influencer Kylie Jenner can fit best as she promotes the niche content on the social media.
Celebrity influencers have a huge fan following on social media with the significant social proof. Influencing your business with them can ultimately bring you a lot of audiences from the channels such as social media, blogs, TV commercials, online ads, and more.
As celebrity influencers well-known, there is a higher chance of reaching vast audiences. They can promote your product or service with their strong presence of social proof that can help to reach your target audience as well!
Celebrity Influencers like Josh Peck can be a perfect example who promotes companies like Walmart and Mucinex.
Social Media Influencers
Having a vast number of followers on social media like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
The social media influencer can skyrocket your brand identity – The reason being, social media influencers can market your brand, support your brand, and even shows that they use your brand to draws more customers attraction towards your business.
To define it the best, have a glance at the social media influencer Pam Moore for how she used to influence her own brand Marketing Nutz as a twitter influencer.
Strategies for Influencer Marketing
While creating influencers marketing strategy, your first and foremost step is to create a company’s goals to measure the success of your campaign.
At the time of identifying your goals, you need to ensure the delivery of content to the target audience, audience engagement due to the work of influencer, and the impact of the influencer’s content that boost your conversions and drive traffic to your website.
Defining your Campaign Audience
The next step toward strategizing for influencer marketing is no matter what type of influencer you work with, ultimately your target audience won’t change.
This means, even though different the influencers may have different tactics to connect with your target audience, but your business goals and your buyers persona still remain the same.
Tracking the Campaigns Growth
Finally, one thing you must make sure in the end is to track and measure the outcomes of your influencer marketing strategy results.
Some of the important things that you need to get a glance for succeeding in influencers marketing strategy can be pretty well defined by keeping an eye on engagement that includes content shared by an influencer of your brand with things such as likes, shares, comments, mentions, and direct messages on social media, blogs, and forums.
On the other hand, to track sales and traffic, you can keep an eye on the number of clicks your brand receives from the content of influencer about your business, calculating the number of conversions on your website, and tracking the followers count to check how much your influencer is helping you to increase your followers and subscribers count.
To measure the success of the influencer’s work, Buzzstream, and BuzzSumo type of analytics tools can help you track your influencers work.
For a better overview of traffic and to see the number of leads converted to your website, then you should opt out for Google Analytics as it can allow you to get a look at the visitors, acquisition, behavior, and conversions.
In the end, when everything said and done, influencer marketing has become an incredibly effective way for business growth and to boost brand awareness. Hence, if you are running a membership website, you should also strategize your marketing efforts and lean towards investing in influencer marketing.
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