How to Sell Videos Online? 2025 Guide for Creators & Coaches
📌 Quick Summary – How to Sell Videos Online?
- Pick your niche: Tutorials, Courses, Reviews, or Fitness.
- Choose a selling model: Subscriptions, PPV, Digital Downloads.
- Create your website using WordPress + ARMember or other plugins.
- Host videos securely, protect content, and enable payments.
- Promote videos via YouTube, social media, or email marketing.
It’s no exaggeration to say that if you learn how to sell videos online, you are going to earn like crazy. Be it the 90s or the 20s, online video streaming has been the biggest active time of users. Joey and Chandler were glued to their TV screens on the comfortable recliners in Friends. Similarly, Millennials and Gen Z’s today are glued to their mobile screens, anywhere! Avoiding family gatherings, passing the time during a commute, waiting for food at a restaurant, or just lying on their couches or bed before sleep. Video consumption has reached 100 minutes per day for an average user!
Now, if you’re a smart business person or an individual, you will start a video selling website and cash in on the huge potential of the video industry. Whatever your expertise or skill, there’s a way for you to sell videos for money and get a ticket to earn passive income.
This blog is going to scuba dive into each aspect of selling your videos online and provide you with multiple ways to do so. It’s not just what you think it is! Get along with me to deep dive into the online video selling waters.
Why to Sell Videos Online?
Just sit and think how many Reels or TikTok you scroll each day. Mindlessly or with interest? How many times have you come across a product or a service through videos? Almost every day, right? Now, instead of being on the receiving end, be on the creating end to sell videos online. This will not only help you build a side income but also create a loyal audience. If you can entertain, educate, or solve a problem, people are going to spend their dear time and money on your video content.
Types of Video Content to Sell Online
The best part of selling video content online is the varied types of videos that can be sold. You can pick a niche or style based on your passion and expertise. Let’s take a look at some of the most popular ideas.
- Tutorials and How-To Videos: If you’re a pro at fixing Ikea furniture, create tutorials and How-to videos around it. If you’re good, you never know, Ikea will start sending you their products for making videos! From coding to cooking, there are multiple topics on which you can create short-form or long-form tutorial videos.
- Online Courses and Educational Content: Courses for students or professionals looking to upskill are a huge market. Opt for an LMS platform or online course builder to offer self-paced or timed courses or educational videos. Just take a decision and you will have answers to how to sell educational videos online just ahead in this blog.
- Entertainment Videos: Entertainment now knows no bounds. From ASMR videos to Mukbang videos, everything works like crazy! GRWM, Makeup Videos, Cat Videos, Animated Videos, Travel Vlogs, Unknown Facts, Finance Guidance, and so much more. Just pick a topic and sell videos online.
- Product Reviews and Demonstrations: If you’re a good reviewer, review varied products, services, or gadgets based on your liking. There are separate video channels for tech reviews, home appliances reviews, and so on. Selling these videos online can help you earn affiliate commissions.
- Fitness and Wellness Programs: Fitness, in terms of nutrition, mind, and body are becoming a part of daily human lives. The awareness is skyrocketing and thus, it is a profitable video niche for monetization.
The opportunities are as endless as Michael Scott’s ‘That’s What She Said’ jokes. Pinpoint your skill or something that attracts you and dedicate your video creation journey to that niche.
How to Sell Videos on Your Website to Earn Cash
I know you need money to sustain in any field for the long term. As I said, you will get to know everything in this blog. So, here are the ways to sell online videos and monetize them.
- Selling as Digital Downloads: If your hard work of creating videos can’t be sold off for free, sell them as digital products or digital downloads. This is perfect for tutorials, online courses, or fitness plans. Customers pay upfront and get complete, interruption-free access to your content.
- Subscription-Based Access: This is like your Netflix or Disney+ model. Here, you can make your video library and charge monthly/yearly fees for access. Tell me honestly, are you canceling your video-streaming subscription set on Autopay? Now, use this psychology to earn yourself by selling videos online.
- Ads and Sponsorships: On popular platforms like YouTube, you can monetize your views with ads. You can even partner up with brands for sponsored content. This helps you get paid.
- Pay-Per-View (PPV): Pay-per-view or pay-per-post allows you to charge a single-time fee for watching a specific live stream or video content. It is perfect for recordings of webinars, live events, or BTS.
These options can be leveraged to create and sell videos online today. You can pick one or mix and match them for the maximum impact.
How Can I Sell Videos Online: A Step-by-Step Guide
Instead of relying on third-party platforms, power up your own website to sell videos online. You get to call the shots without the worry of any platform rules or charges.
- Choose the Right Platform or Plugin: WordPress is the best platform for selling videos online. For WordPress, you can create a membership site or subscription plans, and use ARMember WordPress Membership Plugin, Easy Digital Downloads, WooCommerce, or Etsy. These tools allow you to create content, protect your content, and process payments.
- Set Up Payment Gateways: To sell videos online, you’ll need to allow payments online. Connect your preferred platform to sell online videos with PayPal, Stripe, or other popular payment merchants to set a smooth checkout process.
- Protect Your Content: Use Content Access Rules or Drip Content Feature to schedule your content. These are exclusively available with ARMember along with other great features. You can watermark or protect your online videos with a password. Like this, only paying members can access your online video gallery.
- Offer Multiple Formats or Packages: Provide multiple tiers or packages for purchase flexibility to the audience. Sell individual online videos, subscriptions, or video bundles.
When you sell videos on your website, you can control every aspect of it. From setting a price to creating a community, everything can be decided by you. Your content, your rules!
Using Video Hosting Platforms for Selling Online Videos
If website creation and management seems like too much of a task to you, you can use established video platforms. Each has its features and benefits to offer. We shall explore YouTube, Vimeo, and Wistia to get access to a huge audience for online video selling.
YouTube Monetization
YouTube is one of the OG platforms for videos and is super accessible to monetize your videos. Here, you can generate ad revenue, create a channel membership, have super chats, or sell merchandise. Here, you must grow your audience and increase engagement for more and more benefits. You must keep a check on YouTube policies as your earnings won’t completely go into your pockets.
Selling Videos on Vimeo Hosting Platform
With Vimeo, you can sell individual videos or subscriptions to your audience. Here, you can sell high quality videos like short films, courses, or video guides without any ads. The platform allows you to set your price and customize your sales page. The charges are based on the plan you opt for while the revenue you generate is all yours.
Using Wistia Video Hosting for Video Sales
To use videos for generating leads and selling gated content, Wistia is the best option. You can seamlessly monetize your video content by email marketing or premium content offering. You can even build a subscriber base on this video hosting platform.
Based on your goals and target audience, the choice of platform differs. Study these video hosting platforms well and weigh their pros and cons to decide.
Using Online Videos to Promote Physical Products
One of the other ways to sell videos online is by not actually selling videos. Confused? Well, here you sell products or services by creating videos around it. This can create a buzz, help in conversions, and enhance brand awareness for the product you’re promoting.
1. Product Demonstrations
Showing a product in action and showcasing its features and benefits. This helps potential buyers to understand if it will be truly beneficial to them or not. This kind of video can also work for restaurants, hotels, cafes, and tourist spots, where you show how the place is and what it offers. A customer must be able to see it live to buy it.
2. Unboxing and Review Videos
There’s a different level of craze for unboxing videos. It gives a sense of pleasure to see something getting unboxed right in front of our eyes. It benefits buyers to get a first look at its functions along with reviews. I am always curious about wrapped items and am waiting to see them open!
3. Customer Testimonials
A product/service/company’s social proof is built by using customer testimonials. These video reviews from satisfied customers boosts credibility and lets you earn by selling videos.
4. Behind-the-Scenes Content
Product in-making or industry visits help customers understand the backstory of a product. When they see a clear, transparent process, their trust in the offering increases. They will likely buy a small business product whose backstory and process are openly available instead of opting for branded items.
If your content is genuine and useful, you will attract a strong follower base. This would help you approach other brands for collaborations and affiliate marketing. You can even promote your original videos for various products and start earning through videos.
Wrapping Up the Guide to Sell Videos Online
From understanding why to sell online videos to understanding video creation for product promotion, this blog is full circle. Analyze what type of videos you can create and select the optimization method. You can either sell videos on your website or opt for a third-party platform to get the benefit of the established audience. Alternatively, you can focus on creating videos around products or services to promote them and earn through their sales.
Are you wondering about other possibilities to sell videos online? Then ask it up in the comments below. I shall get back to you super duper soon.
FAQs
Q1. What is the best way to sell videos online?
The best way to sell videos online is through your own website using tools like WordPress and ARMember. You can monetize through subscriptions, pay-per-view, or digital downloads.
Q2. Can I sell videos online without a website?
Yes, platforms like Vimeo OTT, YouTube, or Wistia allow you to sell videos without creating your own site, but they may take a share of your revenue.
Q3. What types of video content sell best online?
Tutorials, educational courses, fitness programs, entertainment content, and product reviews are some of the most profitable video types online.
Q4. How do I protect my video content from unauthorized sharing?
You can protect videos by using membership plugins like ARMember, applying content access rules, watermarking, or using private video hosting.
Q5. Can I make passive income by selling videos online?
Yes, selling video content online can generate passive income through evergreen tutorials, subscriptions, or on-demand content sales.
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