How to Build Email List in WordPress? [Complete Guide]

Looking for a way to connect with your visitors even after they leave your site?

Building an email list is the best way to directly stay in touch with your visitors anytime you want. It gives you direct access to a list of targeted people who are actually interested in your content and services.

When you build an email list, you can promote your services, send daily newsletters, and free guides to boost engagement and drive more traffic to your website. Plus, the loyal following also follows along with time.

The best part? Visitors may come and go from your website but your email list helps you stay connected long even after they’ve left. That’s the power of email marketing. If done the right way, an email list becomes a powerful lead generation tool to skyrocket your conversions and revenue.

Now are you curious how to build an email list for your WordPress? You are in the right place!

In this article, we are going to show how to grow your email list to stay in touch with your audience for a long time. Plus, some expert list building strategies to capture your audience emails.

Why Build an Email List for Your WordPress Site?

Before we start rolling on to how to build an email list, let’s understand why we need to build an email list in the first place.

Trends change, platforms fall and rise but one marketing strategy that stood the test of time is no other than – email marketing.

Email marketing is a powerful marketing channel for direct target marketing. It sends emails to targeted audiences to promote business’s products and services.

The first step towards high converting email marketing strategy is to build an email list. Thus, you must build a powerful email list to generate more leads.

Think of your email list as your own marketing powerhouse. It allows you to connect with people who are actually interested in your products and services.

Further, here are some more benefits of growing an email list:

• Direct and reliable communication with personalized messages 
• No reliance on third party social media algorithms to limit your reach
• Higher engagement along with strong ROI
• Email lists lets you segment your audience based on interest, demographics, or behavior
• Consistent high quality content builds trust 
• Easier to target your interest audience
• Easy to promote products and services 
• Offer personalized special offers to boost your sales and conversions

With that, we can say building a strong email list is the first most important step towards email marketing. When you build an email list, you can boost your conversion rates in no time.

Besides, having a solid email list means you can promote new personalized content, launch offers and boost engagement without depending on paid ads or unpredictable algorithms.

So now it’s time to see how to build email list in WordPress for a quick boost in sales.

How to Build an Email List in WordPress?

Step 1: Choose an Email Marketing Service

First thing first, you have to pick an email marketing service. An email marketing tool lets you collect, store and manage the email addresses your visitors give you later.

By having a powerful email marketing tool by your side, you can:

• Create, send and analyze your email campaigns 
• Promote your products and build relationships with ease
• Design emails and in addition get customizable templates 
• Manage your visitors and customers list 
• Easily segment your audience 
• Automate email workflows based on specific visitors actions 
• Schedule emails for specific date and time 
• Track performance through metrics like open rates and clicks
• A/B testing to get high converting emails

You can start with some beginner friendly tools to manage and build email lists such as:

• Mailchimp: beginner friendly, popular along with a free plan 
• AWeber: Popular for its strong automation features
• ConvertKit: Best for creators and bloggers
• ActiveCampaign: Offers advanced segmentation and automation

They are all easy to use and popular options around. Also these email marketing tools come with subscriber management, automating email and analytics too.

The best part? ARMember connects with all of them smoothly, automating your entire email marketing workflow effortlessly. 

Step 2: Install a ARMember & Integrate Email Marketing Tools

Next, it’s time to install ARMember.

Wondering why choose ARMember, a WordPress membership plugin, to build an email list?

The answer is simple: ARMember is loaded with a powerful combo of membership management, user registration and email marketing tools integrations.

Best of all, it directly integrates with dozens of popular email marketing tools. Thus, whenever someone signs up via your ARMember form, all details including email addresses get sent to your preferred email marketing services automatically.

Instead of juggling between multiple WordPress email sign up plugins and form builder plugins, Let ARMember manage everything at one place.

So here’s how you can install ARMember:

1. Go to ARMember official website and download ARMember
2. Next, go to your WordPress Dashboard → Plugins → Add New
3. Upload your ARMember zip file and install the plugin
4. Lastly, activate it and complete the simple setup wizard

No matter whether you are running a business consulting business, online course platform, blogging site or membership community, ARMember is the extraordinary online membership system for multidimensional businesses.

Once activated successfully, ARMember gives you a wide range of third party integrations including popular email marketing tools like:

• Active Campaign
• Campaign Monitor
• MailChimp
• AWeber
• GetResponse
• Constant Contact
• MailerLite
• Mailster
• Brevo
• Omnisend
• Zoho
• Kit (ConvertKit)
• HubSpot
• Keap
• Mautic and more.

Go to ARMember → Addons → Third-Party Integrations. From here simply “Activate” your favourite email marketing service.

To get started with your favourite email marketing tools, simply go to ARMember → General Settings → Opt-ins Configuration.

Now simply enter your “API Key” of your email marketing service account. Now simply verify it and that’s all.

Step 3: Create an Opt-In Form

Once ARMember is active and connected with your favourite email marketing tool, you can easily create Opt-In forms in it.

In most cases, many have to look for any alternative form builder plugin to create opt-in forms. But with ARMember, you get an in-built form builder to create styling high converting WordPress sign up and login forms.

Simply go to “Manage Forms”. Here you’ll see it already got you covered with sample signup forms and login forms. You can edit them or just choose to create your own opt-in forms to capture leads.

Once in, click on “Add New Form” to create your own lead capture form to build an email list in your WordPress site.

With ARMember’s friendly drag and drop form builder, you can customize your lead generation form fields with ease. The best part? You can design your form the way you want to perfectly fit your website’s style.

You can add a lead magnet the same way we need. As you can see in the above image, we have kept the title “FREE Super Speed eBook Download”. Best of all, You can also offer freebies and discount coupons to encourage more signups in exchange for emails.

• Free eBook or guide
• Discount coupon
• Access to exclusive content
• Free trial membership

Pro Tip: Keep the form as simple as possible. Asking only for name and email often boosts conversions. You can capture and build an email list fast by adding a lead magnet.

Step 4: Place Your Signup Form Strategically

Now that your opt-in email capturing form is ready, next is to decide where to place it.

Where you place your signup form matters a lot. So place it where it gets the most attention otherwise, how can you expect people to fill a form that they can’t see.

With ARMember, you can use shortcodes and widgets to embed forms anywhere. On the top-right side, you can see the shortcode of your lead magnet form. If you can’t, click on “Save” and now it’ll appear.

Just simply paste the shortcode where people can see it and it can get the attention it needs to build your email list.

Here are the key places to add your opt-in forms to catch your visitors eye:

• Dedicated Landing Page: Create a page focused only on collecting signups
• Sidebar or Footer: Capture attention on every page of your WordPress site
• End of Blog Posts: Encourage readers to sign up for more exclusive free content 
• Popups or Slide-Ins: ARMember supports popup forms for higher conversions

The more visibility your opt-in forms get, the faster your email list will grow.

Step 5: Send Valuable Emails

Finally! You have created and placed your opt-in form in your Wordpress site. Now that people start subscribing, the next step is to foster the relationship. In short, nurture the leads and convert them.

In addition, you always have to make sure to send valuable emails to boost your open and click rates. Plus with ARMember’s email marketing integrations, you can easily:

• Send welcome emails to new subscribers 
• Share exclusive member-only content or discounts
• Promote premium membership plans
• Run drip campaigns for training programs or online courses

Worth remembering, consistency is the key. Thus, make sure you automate your emails for specific dates and time. You can also send personalized email notifications to boost engagement.

Conclusion : List Building Strategies for WordPress

Ultimately, the first step towards a successful email marketing campaign is to build an email list. Now to grow your email list, you don’t need to rely on multiple WordPress plugins.  With ARMember, you get everything in one place.

• Smoothly connects with powerful email marketing tools
• In-built form builder with sample registration and signup forms
• All-in-one membership management features 
• Automation-ready workflows for email marketing and so much more!

One of the biggest strengths of ARMember is how smoothly it connects your membership site with leading email marketing services, including reliable names such as Brevo, Omnisend, Constant Contact and Mailchimp.

Moreover, we have got some expert list building strategies for WordPress too. So here we go:

• Offer high quality content like lead magnets, discounts, or free eBooks to attract subscribers 
• Use popups and overlays to catch visitors attention
• You can host giveaways and contest to attract new leads
• Design simple and short sign up forms with a touch of personalization

So If you actually want to build email list for your WordPress site, ARMember is a complete solution for list building and beyond.

FAQs

How to build an email list?

Here are the how to build an email list:

• First choose an Email Marketing Service
• Now install a ARMember & Integrate Email Marketing Tools  
• After that, you can create an Opt-In Form using ARMember’s in-built form builder
• Next, place your Signup form strategically to get visitors attention
• At last, send valuable emails from time to time

Do email lists still work?

Yes, Absolutely! Email marketing is one of the reliable ways to directly connect with your audience. If done the right way, an email list becomes a powerful lead generation tool to skyrocket your conversions and revenue.

How to grow an email list fast?

You can offer attractive discount offers and freebies to grow your email list fast. Further, you have to make sure your sign up form is attractive enough and placed correctly to catch your visitors eye.

What platform is best for a mailing list?

Here are the best platforms for mailing list:

• Mailchimp
• Omnisend
• Brevo
• AWeber
• ConvertKit
• ActiveCampaign