6 Best WooCommerce Marketing Tools to Boost Sales in 2025

In the competitive world of WooCommerce stores, making your store stand out is the most essential thing. Having a set of proper marketing tools can help you stand out by making promotional offers, attracting customers, and boosting your sales.

While there are dozens of available WooCommerce promotion plugins, all claiming themselves as best, choosing the right toolkit to grow your business is the key here.

Thus, to help you save time and boost sales, we’ve come up with the 6 best WooCommerce marketing tools (Plugins).

So, all you need to do is integrate marketing tools into your WooCommerce store and get started. Now it’s time to discover the best one for you!

What are WooCommerce Marketing Tools?

WooCommerce marketing tools are third-party plugins (extensions) that help store owners create promotional offers and market their products in different ways to reach their target customers, sell more products, and increase profits.

Since WooCommerce is a free eCommerce plugin for WordPress to create your online store, its features are limited. To build this gap, the following marketing tools will be a great help.

Must-Have WooCommerce Marketing Tools for Store Growth

WooCommerce marketing tools include different categories where you can promote your products in various ways.

Here are the six best WooCommerce marketing plugins to consider in 2025:

1. WooCommerce Discount Plugin

Discounts are one of the best marketing strategies to drive more customers to your store. Customers love saving money on their products, and offering it at the right time will attract new customers and retain existing ones.

It also helps in reducing cart abandonment by influencing customers to complete transactions without hesitation about over purchasing, leading to a successful sale.

WooCommerce does not have default settings to apply discounts to your products. That’s why a versatile WooCommerce discount plugin can help you create promotional offers that align with customers’ purchase interests.

“Discount Rules for WooCommerce” is a popular and all-in-one discount plugin that helps you:

• Create percentage or fixed discounts for different products.
• Offer Buy One Get One deals for quick sellout.
• Apply conditions to discounts, such as minimum order amount, specific customer groups, specific shipping country or place, and so on.
• Set discount rules, limits, expiration dates, and customize your coupon codes as you like.
• Set dynamic pricing for simple and variable products.
• Create bulk and bundle discounts for special occasions

Other best discount and WooCommerce promotion plugins you can also try:

• ELEX WooCommerce dynamic pricing and discounts plugin
• YITH WooCommerce dynamic pricing and discounts

A dedicated discount plugin can help you create promotional offers such as “10% off on all products, $5 off on the Clothing category, and more,” which captures customers’ attention and motivates them to try your products before the deal expires. Therefore, it increases sales and ROI.

2. WooCommerce Upsell Plugin

Upselling is the next best promotional strategy that triggers customers to order more expensive or additional products and increases average order value.

For example, if a customer is searching for a specific dress, you can recommend high-cost dresses in suggestions or cross-sell relevant accessories that go well with the dress.

Customers find the product recommendations in the “Customers Also Bought, Best-Selling Items, Frequently Bought Together” sections and check out that product, which automatically becomes an opportunity to promote those products, and the order value will be increased if they add them to their carts.

WooCommerce has upsell and cross-sell features, but the catch is, you can show upsells only on product pages and cross-sells on cart pages. Also, there are no customization options to customize your offers.

An upsell plugin like UpsellWP is a considerable choice to solve these issues. It is one of the best upselling and cross-selling, WooCommerce customer retention plugins as it offers:

• 9+ pre-built templates for creating upselling and cross-selling offers.
• Apply discounts and conditions to your upselling deals.
• Show exclusive upselling offers on pop-ups.
• Customize offer layout, text, image, and appearance.
• Offer next-order coupons.
• Set countdown timers on post-purchase upsells.
• Show upsells on every step of the customer’s journey from product to thank-you (order confirmation) pages.

For more upsell plugin choices, check this blog – A detailed list of best upsell plugins for WooCommerce.

You can use the WooCommerce customer retention plugins to show newly launched products as product suggestions and bundle slow-selling products with best-sellers.

Thereby, an upselling plugin is a must-needed tool to encourage customers to explore new products in your store that they never considered before, which increases order value and product sales.

3. WooCommerce Email Marketing Tool

No need for a detailed description, email marketing is the top-most recommended marketing strategy that every store owner should use to create a personal customer base.

Furthermore, Email marketing tools let you send personalized promotional emails with new discount offers, new products, or store updates.

You can also send a weekly or monthly newsletter to your subscribers, alongside use these emails as promotion of your business.

A basic WooCommerce email option sure helps you send confirmation emails for customers, but they are not personalized, nor help send promotional offers.

Here are two tips:

(a) You can use an email marketing tool like “Retainful,” as it helps you create automated emails that can be sent with specific conditions.

For example, you can “create a specific trigger rule” where emails can be sent after customers browse your store and buy nothing, or add items to carts and don’t complete the checkout process.

Sending manual follow-up emails based on customers’ browsing history and patterns is difficult as it takes more time. Retainful helps you automate this process and save you time to focus on other important tasks, such as crafting personalized emails.

Moreover, Retainful is one of the best tools for marketing automation for WooCommerce, allowing you to automate emails for abandoned cart recovery WooCommerce use cases and post-purchase engagement.

It also has features to send newsletters, next-order coupons, order-confirmation emails, product discount offers, and more.

(b) If email automation based on customers’ purchase patterns is not your focus, you can send personalized newsletters about your products and offers using an email newsletter plugin.

Here is a list of the best WooCommerce newsletter plugins.

4. WooCommerce Affiliate Marketing Tool

If you have a fan base or a community of loyal customers, this trending marketing strategy is for you. Affiliate marketing is a simple strategy that allows your pre-existing subscribers or affiliate marketers to promote your products. If they manage to succeed, you just have to give them a specific amount or a percentage of commission.

Yet before choosing the best affiliate marketing tool for your store, there are a few things to consider:

• Make sure the plugin has a simple affiliate registration process.
• A detailed tracking report of affiliate performance.
• A custom affiliate program to connect with the right affiliates.
• Dynamic commission structures to excite affiliates and encourage them to continue promoting your store.

Since WooCommerce does not have this feature, you can check a list of affiliate marketing tools for your WooCommerce store. This blog includes all the best affiliate marketing plugins for WooCommerce.

However, if you are a new seller, you can also check the WPRelay plugin, as it is beginner-friendly and helps you create custom affiliate programs with a simple registration process.

With a strategic affiliate program, you can collaborate with the right affiliates and make them promote products to your target customers and drive them to your website.

5. WooCommerce Members Loyalty Program Tool

Retaining existing customers is as important as attracting new ones. If you are selling products that can be bought recurrently every month, or offering product subscription services, retaining the audience is the focus.

You can enhance your default WooCommerce store with a loyalty program plugin and reward customers who are loyal to your store.

If you have customers who often purchase in bulk or stay loyal to your brand, you can provide exclusive discounts, membership benefits (like Amazon Prime), enhancing customers’ loyalty and growing a long-term relationship with your customers.

A WooCommerce loyalty program plugin like “WP Loyalty” is all you need to start creating your first customer loyalty program and boost customers’ brand experience.

Note: If you have a blog and often do blogging based on recurring paid subscriptions, ARMember is the best membership plugin for WooCommerce.

You can also check the list of 10 Free WordPress Plugins for Membership Sites.

6. WooCommerce SEO Marketing Tool

Search Engine Optimization, SEO, is a marketing strategy to rank your website and products on Google’s top positions of search results, driving more organic traffic to your store.

You need to optimize your product pages with On-page SEO factors to increase your website’s ranking. It includes optimizing your product titles and descriptions with essential keywords.

Moreover, you must optimize your images, alt texts, and so on for better website performance.

Also, even if you are not an SEO Expert, you can easily use SEO Plugins. Plugins such as Yoast SEO help you refine your page content with SEO friendly keywords. Plus, it also suggests ways to improve your SEO.

You can explore the list of best SEO plugins for WordPress to increase customers.

These are the six marketing tools you should add to your WooCommerce store in 2025 to grow your business.

WooCommerce Marketing Tools Quick Summary:

Marketing Tool	Purpose	Recommended Plugins	Key Features
Discount Tool	Create time-limited offers, BOGO deals, and percentage discounts	🔹Discount Rules for WooCommerce 🔹ELEX Dynamic Pricing 🔹YITH Dynamic Pricing	Advanced discount rules, dynamic pricing, and coupon customization
Upsell & Cross-sell Tool	Increase average order value by showing relevant product recommendations	🔹UpsellWP	Upsell on product/cart/thank-you pages, prebuilt templates, and countdown timers
Email Marketing Tool	Send promotional emails, automate follow-ups, and offer next-order coupons	🔹Retainful	Abandoned cart recovery, email automation, newsletters, coupon integration
Affiliate Marketing Tool	Grow traffic and sales by collaborating with affiliates	🔹WPRelay 🔹AffiliateWP	Affiliate registration, performance tracking, custom programs, commission setup
Loyalty & Membership Tool	Retain customers with points, rewards, or exclusive member benefits	🔹WP Loyalty 🔹ARMember	Customer rewards, membership levels, and recurring purchase incentives
SEO Optimization Tool	Improve search rankings and drive organic traffic to product pages	🔹Yoast SEO 🔹Rank Math (alternative)	On-page SEO guidance, keyword suggestions, metadata optimization

To Wrap Up

Each WooCommerce store has its own products, business methods, and sales goals.

Some stores want to offer discounts to increase product sales, while some stores focus on email marketing to grow their personal customer base, or some stores want to rank higher on search results.

Analyze how you want to sell your products or services – with discounts, upsells, email marketing, affiliate marketing, loyalty programs, membership subscriptions, or optimizing SEOs.

Choose the best marketing tools that fit your budget and help you achieve your goals.

Also Read:

• Marketing and Advertising: Know the Difference (2025)
• Best FOMO Marketing Strategies for Membership Sites in 2025

Frequently Asked Questions:

How to increase sales on WooCommerce?

If you want to increase your sales on WooCommerce, you need to look for the right combination of WooCommerce promotion plugins and plans. You can go for:

• Dynamic discounts and limited-time deals with Discount Rules for WooCommerce.
• Upsell and cross-sell offers with Revenue Booster for WooCommerce. 
• Cart Abandonment Recovery Plugins for automated emails to recover abandoned carts. 
• Loyalty programs that reward repeat buyers.
• Smart Coupons for WooCommerce to create and manage multiple coupons, store credits, and more.

What are the best WooCommerce marketing plugins for email automation?

Here’s the list of the best plugins for email marketing automation for WooCommerce:

• Retainful
• MailPoet
• Omnisend
• Mailchimp
• WooCommerce email Customizer
• HubSpot

What is the best upsell plugin for WooCommerce?

The best plugin for WooCommerce to upsell and increase WooCommerce conversions, which I use, is UpsellWP. UpsellWP is a must-have upsell plugin for creating smart upsell and cross-sell offers to increase WooCommerce conversions and boost average order value.

Is the WooCommerce plugin free to use?

Yes, the WooCommerce plugin is free to use. However, if you want more advanced features, then you need to look for WooCommerce extensions or plugins such as WooCommerce customer retention plugins and WooCommerce promotion plugins.

How to improve SEO on WooCommerce?

If you want to improve your SEO on WooCommerce, then you must have to use SEO plugins. There are multiple SEO plugins, such as Yoast SEO or Rank Math, to optimize your product titles, slugs, and meta descriptions.

Is Shopify or WooCommerce better for SEO?

While Shopify is sure easy to use, WooCommerce still has an advantage over it due to its greater flexibility for deep SEO optimization and content strategy. Thus, WooCommerce is still better for SEO compared to Shopify.

Are WooCommerce plugins beginner-friendly?

Of course, most WooCommerce plugins are beginner-friendly. Whether it be any WooCommerce customer retention plugins or WooCommerce promotion plugins, all come with an easy-to-use interface and visual setup wizards.

What are the benefits of WooCommerce plugins?

Here are the benefits of using WooCommerce plugins and what they can do:

• Increase WooCommerce conversions
• Make marketing automation easy for WooCommerce
• Help in abandoned cart recovery
• Improve personalized shopping experience.
• Enhance product upselling and cross-selling
• Boost customer retention and more.

Read this also:

• How to Upsell Your New Courses to Existing Learners: Tips & Tricks
• How to Start an Online Store for Membership Site with WooCommerce
• WooCommerce Memberships 101: Everything you Need to Know